Ben Hoffman is a professional triathlete and 6x Ironman Champion. Originally from Grand Junction, Colorado, he was first exposed to the sport at the University of Montana in Missoula and quickly rose to the top of the ranks at the collegiate level. Since then he has moved on to train in Boulder, Colorado, and Tucson, Arizona, two of the fitness meccas of the U.S. Since turning professional in 2007, he has earned Ironman, Half-Ironman, and National Champion victories. The Hoff has been with Zoot Sports since 2007.
Inspired by Ben’s quest to win the World Championship in Kona, Hawaii, this collection takes homage to the Big Island. From the lava fields along the Queen K, to the heat of the Energy Lab, there is only one goal. Give it all you’ve got.